Charles
Serafin
I build and maintain WordPress sites that rank on Google and get small businesses calls.
Marketing graduate turned web developer. Working on WordPress and SEO since 2020, mostly for US law firms, clinics, contractors and venues.
What I do
The builder you already use, set up properly.
- Page builders
- Elementor, including Theme Builder, Loop Grid and WooCommerce widgets. Divi, Beaver Builder, Gutenberg and the block editor, plus the other common WordPress builders.
- Front end
- HTML and CSS. Custom styling inside the builder, responsive fixes, layouts that hold up on every screen.
- PHP
- Custom snippets, small plugins and theme tweaks, built with AI-assisted development and tested before they go live.
- SEO
- On-page SEO with Yoast, site structure, internal linking, page speed and content. Three years as an SEO specialist.
- Stores
- WooCommerce setup, product and variation pages, shop and cart styling.
- Care
- Updates, backups, fixes, hosting, DNS and Cloudflare. The boring work that keeps a site earning.
How I work
From a one-page brief to a live site.
Follow one real project through each stage: Interiors by Thomas, a remodeler in Sun City West, AZ.
Project brief
- Client
- Interiors by Thomas
- Business
- Kitchen and bath remodeling, Sun City West, AZ
- Goal
- More quote requests from the homepage
- Must show
- In business since 1979. Licensed, bonded and insured. NKBA member.
- Searches
- “kitchen remodel Sun City West”, “bathroom remodeling near me”
Live
- Core and plugins updated
- Backup taken
- Forms tested
- Uptime monitored
Experience
Six years on the web. Five in sales before that.
- WordPress Web Dev & MaintainerIndependent
- SEO Specialist and WordPress Web DeveloperKickasswebsites.net
- Independent WordPress Assistant & Social Media ManagerThe Dusk Rose Digital Marketing
- Content Writer & SEO AdminCasinomarket.co.uk
Before web
- Sales & Marketing Associate Hydrapro Water Drilling Services
- Project Sales Manager CRS Builders
- English Tutor, Sales & Consultant Bizmates.ph
- Billing and Sales Specialist VXI Davao, AT&T U-Verse Blue
- Independent Business Research Consultant Marketing research, business planning, thesis and dissertation proposals
Education
BS Marketing
Ateneo de Davao University
Class of 2015
- Highest QPI
- Champion and Coach, Extemporaneous Speaking and Debate
- President, Marketing Club, 2014 – 2015
- Marketing Representative, Business and Management Executive Council
- Marketing Representative, Philippine Junior Marketing Association, Marketing Wars
- Student Trainee, Sales & Marketing, Sharp Philippines Corporation
Contact
Need a site built, fixed or looked after?
charlesj.serafin@gmail.comAvailable for freelance builds and long-term maintenance.
Based in Davao City, Philippines (GMT+8). Overlaps with US mornings and evenings.
References available on request.